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AFRA, one of the newest additions to the AWS
Group, is a rapidly growing consumer electronics
brand inspired by Japanese innovation. It was
established with the goal of offering high-quality,
reliable home electronics and appliances at
competitive prices
From Innovation to Everyday Life
Afra -Empowering Everyday Living Across Sectors
AWS Group, which is headquartered in Dubai,
UAE. Founded by Mr. Abdulwahed Bin Shabib,
AWS oversees a diverse portfolio of brands
across various sectors, including supermarkets,
hypermarkets, groceries, catering, healthcare,
real estate, and engineering.
Clean Water & Sanitation
Safe, hygienic water transport for long-term access to clean wate
Affordable and Clean Energy
Energy Efficient pumps that saves energy on the long run
Industry, Innovation and Infastructure
Durable, low-maintenance solutions for modern infrastructure
Sunstainable Cities and Communities
Reliable pumping systems for sustainable cities and communities.
Vision
At AFRA, we envision a future where home life is
effortlessly convenient, sustainable, and enjoyable.
We are committed to redefining the way people
experience their homes by providing innovative,
reliable, and Eco-conscious home appliances that
elevate everyday living.
Our vision is to become the trusted partner in every
household, empowering individuals to embrace a
lifestyle that seamlessly integrates technology,
sustainability, and comfort, setting new standards
for the modern home
Mission
At AFRA, our mission is to revolutionize the way
people experience home life by providing
innovative and sustainable home appliance
solutions that enhance comfort, convenience, and
well-being.
We are committed to innovation, sustainability, and
quality, ensuring our customers can depend on our
appliances for years to come. With a relentless
commitment to these principles, we aim to not only
improve the everyday lives of our customers but
also contribute to a more sustainable and
connected world.
Together, we are shaping the future of home
appliances and redefining what it means to live
comfortably and responsibly.
testimonials
What clients say about us
We use AFRA pumps for irrigating crops on a small farm outside Al Ain. Even in high temperatures, the pump runs strong and handles water delivery without any problems. Durable and easy to maintain.
I’ve installed several AFRA pumps for residential projects. They’re simple to set up, self-prime fast, and run quietly. Great product for both new installations and replacements.
Our beauty salon relies on steady water pressure for daily operations. The AFRA peripheral pump gives consistent flow without noise. It’s budget-friendly and does the job perfectly.
